This week, the Baltic States are participating in Milan Design Week with a joint exhibition. Visitors will have the opportunity to see Tactile Baltics, an exhibition that combines innovation, cultural values and craft traditions from the Baltic region in a contemporary design language, Latvian Television reports on 8 April.
Milan Design Week is now the world’s most important focal point for the convergence of contemporary design ideas. The three Baltic States are taking part in it with a joint collaboration project Tactile Baltics, says Dita Danosa, project manager at the Latvian Design Centre and Tactile Baltics:
“Tactile Baltics showcases contemporary design works from the three Baltic States, united by sustainability, a circular approach and experimentation with materials, with a particular focus on tactile design qualities. Visitors will be able to explore how Baltic contemporary design combines traditional craftsmanship with modern technology to create an interplay of form, functionality and cultural heritage that results in truly unique, interesting and tactile design.”
Latvia is represented at Milan Design Week by seven designers and design associations – Gateris Works, Ēter, Dace Sūna, Studio Sarmīte, Artis Nīmanis, Emma Sofia and Bottera.
As Dita Danosa points out, there are a total of three organisations from the Baltic States in Milan: “The Latvian Design Centre, which is the initiator of this cooperation project, has exhibited the work of 21 designers, seven from each country. This tradition of collaboration started four years ago in London, when we first collaborated with Tactile Baltics on the historically big event of the London Design Festival.”
This is the second show and the ambition has grown, says Danosa: “We saw that visitors in London were really interested. And where else [to be] but in Milan, where the biggest design week in the world is taking place! The ambition has come to fruition and we are really happy that visitors are coming, taking pictures, asking questions, which shows that we, Latvian design and Baltic design, have a place in European design.
“We really need to learn, to conquer, and there is no other way to do that than by going to designers, by going to buyers, by being where the public is. We hope that this will encourage everyone in Latvia to really support, participate and increase the representation of design at international events, seeing that it brings us together as a design industry and as a country in terms of image.”
Milan Design Week runs until 13 April.
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