Posts tagged as media houses

Digital giants robbing media houses of advertising revenue

Monday, March 29, 2021

Global tech giants Google and Facebook are swallowing an ever-greater part of the Estonian advertising market. Their share of the market grows an estimated 10 percent a year, while the turnovers of local companies stagnate. Raido Raamat, executive manager of agency Media House, said that it is difficult to gauge digital companies’ market share as neither Google nor Facebook publish advertising turnover and market share data for individual countries. “My…