Posts tagged as helmet safety with SEX

Germany tries to sell helmet safety with SEX

Tuesday, March 26, 2019

Germany’s transport minister has launched a controversial ad campaign to promote the wearing of helmets. The campaign features photos of half-dressed members of Germany’s Next Top Model cast wearing helmets along with the slogan, “Looks like shit. But Saves my life.” The campaign is aimed at young men and women who the transport minister says understand the risks of cycling without a helmet but don’t do it anyway because it’s…