Posts tagged as Audience Analysis

NATO STRATCOMCOE tackles ‘Audience Analysis’

Tuesday, March 23, 2021

The Rīga-based NATO Strategic Communications Centre of Excellence (STRATCOMCOE) returns March 24 with another in its series of online discussions of strategic communications topics. This time around the subject is Audience analysis. “Thorough audience analysis is the cornerstone for effective communication. The time and resources are always scarce. Are we getting it right?” asks advance material. Two experts – Ms. Gaby Van den Berg of Emic Consulting and Dr. Thomas Colley…