The popularity of e-commerce has grown in Estonia with 62 percent of the population aged 16-74 making online purchases in the previous year. Among enterprises, the use of enterprise resource planning and customer relationship management software continues to increase as companies are trying out AI technologies, state agency Statistics Estonia reports.
The number of e-commerce users increased by 9 percent year-on-year. “Considering the coronavirus restrictions, it is natural that the biggest growth was recorded in the online purchases of food and consumer goods, clothes, shoes and sports goods, and household goods. As could be expected, the biggest decrease occurred in the online purchases of tickets for various events and insurance policies,” Statistics Estonia analyst Epp Remmelg said.
She added that there was a fall in the number of persons who made more expensive online purchases, while the share of persons spending less on online purchases increased.
Nearly 92 percent of households have an internet connection at home, and 83 percent of households have a fixed internet connection. The share of persons with access to the internet is the highest in Lääne county (97 percent), Tallinn city and Harju county (95 percent), and the lowest in Põlva county (84 percent).
91 percent of the population aged 16–74 use the internet, and 93 percent of internet users use it every day. The share of internet users is increasing most rapidly in older age groups: compared to 2020, the share of internet users among people aged 65-74 grew by 17 percent.
Enterprises use software to achieve greater efficiency
Read more: ERR.EE